RESUME

Contract Social Media Manager/Marketing Consultant

Self Employed

January 2014 - Present

 

-Serve as a social media manager for a variety of clients of different sizes and backgrounds.

 

-Offer for hire PR services on an as-needed basis for a variety of different clients.

 

-Manage brand image and social media presence for a variety of small to medium size companies. 

 

-Create video and photographic content and write copy for social media/ marketing use. 

 

-Offer consultation services to help you build your brand and better understand social media.

-Teach classes on social media how-to, to any size group.

Social Media Consultant/Manager

Ferndale Downtown Development Authority

March 2020-Present

-Content creator and social media manager for the Ferndale DDA.

Marketing Director

Planet Ant (Non-Profit)

December 2019 - Present

-Marketing Director and Social Media Manager for Planet Ant, Ant Hall, and Ghost Light.

Social Media Manager/ Content Creator

Bagley Central

June 2019-Present

I was rehired by Bagely Central to create a 3-month social media campaign to help them reopen and re-establish customers after COVID-19 close down. This includes creating photos, graphics and stories to share the reopening story of the business.

- Created a 3-month start-up campaign to build out all social media including all content creation.

-Built out and managed Yelp, Google, Facebook, Instagram, and Facebook accounts for a new business.

Co-Creator/Manager/ Content Creator

hipindetroit.com

January 2012 - Present

 

-Write original promotional and editorial material that is released on a daily basis.

 

-Help local companies, bands, and events grow their market base and expand their reach by using creative ideas to take their success to the next level.

 

-Conduct live on-camera interviews with local bands, restaurant owners, business owners, and other hip people that are edited into video features. These features draw traffic and attention to the companies, restaurants, events, bands, and brands that we work with.

 

-Help local companies reach a target group of Detroiters who consider us to be influencers.

 

-Manage all social media for the website including Twitter, Youtube, Snapchat, Instagram, Blogger, and Facebook.

 

-Work with companies like Live Nation, AEG, and The Crofoot Presents to create ticket giveaways and contests to promote events and increase ticket sales.

 

-Create, plan, and host local charity events.

 

-Form intimate relationships with the movers and shakers of Detroit.

Social Media Manager

Bath Savvy

February 2019 - March 2020

-Social media manager and content creator. 
 

Social Media Manager

Johanna Campagne LPC

December 2019 - March 2020

-Social media manager and content creator. 

- Used a series of short videos that I recorded and edited to help reach new clients.

Saw results within two weeks and had a fully booked schedule within three weeks.

Social Media Manager 

D.I.Y. Street Fair

August 2018- October 2018

August 2019-October 2019

 

-I put together and executed a 6-week campaign to promote attendance at the 2018 DIY festival and to grow the festival's social media accounts. All the accounts had significant growth, the festival was well attended, and Instagram had over 100,000 impressions in just three days! This was a wildly successful campaign, especially with the short lead time to create and execute. 

- Was rehired to create and execute another 6-week campaign for the 2019 event with great results including an increased following and festival attendance.  

Social Media Manager/ Content Creator

Detroit Urban Craft Fair

October 2019- December 2019 

 

I put together and executed an 8-week campaign to promote attendance at the 2019 Detroit Urban Craft Fair.

Social Media Manager

WAB Co.

October 2018- December 2019

Social Media Manager for:

Woodward Avenue Brewers

The Emory

Port 

The Loving Touch

This includes all content creation aka photos/copy/ strategy/ community management.

-Created and implemented social media campaigns that lead to growth and increased interaction.

Social Media Manager

Bagley Central

3 Month Start Up contract 

June 2019-August 2019

- Created a 3-month start-up campaign to build out all social media including all content creation.

-Built out and managed Yelp, Google, Facebook, Instagram, and Facebook accounts for a new business.

Social Media Manager

Rust Belt Market

February 2017 - September 2019

 

-Social media manager and content creator. 

-The goal of this project was to establish a brand identity and grow followers. I grew all their accounts over a year and a half. This includes organically taking their Instagram from 13.5- 23.5 k and helping their Google and Yelp listings get more/consistent traffic.


Social Media Manager/Content Creator

Rise Above the Din

August 2016- 2019

 

-Create content for Twitter, Linkedin, Instagram, and Facebook for a variety of clients.

 

-Manage a variety of brands online images across the board and respond to all customer inquiries.

 

-Write copy and create marketing strategies to grow the companies social media following and generate sales. 

 

-Take and edit photos and videos for social media use. 

Social Media Manager

Nude the Salon

January 2017- January 2018

 

-Social media manager and content creator. 

 

Marketing Director/Social Media Manager

Blumz by JRDesigns

February 2015 - December 2018

 

-Planned, created, and distributed all content on all social media channels including Instagram, Pinterest, Twitter, Youtube, Facebook, The Knot, Weddingwire and more. 

 

-Created unique social media/call-to-action campaigns that drive target buyers to our website and into the store. 

 

-Ensured brand messages were consistent across all mediums. 

 

-Determined where and when to invest marketing dollars to make the biggest impact.

 

-Formed and fostered relationships with the local community to expand the business. 

 

-Planned small and large scale events, this includes large events like our annual Ladies Night Out and Petal it Forward.

 

-Managed donation and in-kind sponsorship requests.

 

-Created and distributed press releases/media advisories. 

 

-Oversaw networking and new client acquisition.

 

-Created and managed two blogs for the company including writing and editing all the content.

 

-Managed and edited all content on company websites.

 

-Took photos/videos of all products and events for Blumz social media and marketing materials.


Social Media Manager

Sahara Restaurant and Grill

January 2017- September 2017

 

-Wrote and dispensed all social media content.


-Managed all social media channels.

-Assisted in marketing and promotion of specials, events, and products.

-Managed the company's online reputation. 

-Helped draw new clients into the store with promos, sales, giveaways, and contests.

-Built up brand's reputation on Yelp/ Google Business/ Yellow Pages and verified accounts.

 

Social Media Manager/Project Manager

Michigan Humane Society

September 2016- January 2017

 

-I was contracted by M1 Studios to supervise a team that was hired to take over all of The Michigan Humane Society’s social media channels until a permanent replacement could be found. I worked with this small group to write, create, and dispense all of the company's social media for a four-month period. During this time MHS saw a spike in their social media growth and engagement.  

 

Project Manager

Tastemade

October 2014- March 2015

 

-Planned out and enacted the launch of the Tastemade app into the Detroit market.

-Used local media to recruit 40-50 users to participate in the launch of an app.

-Managed the Detroit community of app users, taught them how to use the app and improve their videos.

-Planned all aspects of the app’s launch party in Ferndale, Michigan.

-Successfully recruited a solid base of users for Tastemade to continue to expand in the Detroit market.

 

Brand Ambassador

Yelp

May 2014- March 2015

 

-Represented Yelp.com at local events around the Detroit Metro area.

 

-Helped increase Yelp’s reach by interacting with potential customers and encouraging them to sign up for Yelp’s newsletter or download Yelp’s application on their smartphones.

 

-Helped market brands that Yelp is working with potential customers by inviting them to sample the products and review them online after sampling.

 

-Assisted in facilitating new marketing techniques to get the word out about Yelp, this includes various approaches such as games, giveaways, and explaining the brand in creative and fun ways.


Assistant Marketing and Communications Manager

Rave Computers

July 2014- October 2014

 

-Wrote articles and designed promotional adverts.

 

-Coordinated the production of a wide range of marketing communications.

 

-Researched and conceived newsletter articles.

 

-Produced a variety of business materials, including letters, reports, proposals, and forms.

 

-Proofread and edited all referenced written materials

 

.-Coordinated, planned, scheduled, and organized marketing campaigns for trade shows and special events.

 

-Developed and managed all online marketing campaigns.

 

-Managed all social media channels for the company.

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