RESUME
Social Media Consultant/Content Creator/Strategy Consultant/Writer/Social Media Educator
Self Employed
January 2014 - Present
Is your social media strategy working for you? It could be! I can help.
Social Media Manager
Content Creator (Photo/Video/Copywriting)
Strategy and Planning
Social Media Optimization and Consulting
Classes and Education - Individuals and Groups
Social Media Manager/Content Creator/Brand Manager
Green Lantern Pizza
June 2022-Present
-Social media manager and content creator.
Content creator, brand manager, and social media manager for Green Lantern Pizza (14 locations). This includes photos, videos, concepts, plans, strategy, management, and community interaction.
Channels: Facebook/Instagram/Google Business/Yelp/TikTok/Twitter/Threads
Social Media Manager/Content Creator/Brand Manager
Ferndale Downtown Development Authority
March 2020-Present
-Content creator and social media manager for the Ferndale Downtown Development Authority, also known as the DDA.
When the world shut down in March of 2020, the Ferndale DDA reached out to me, asking how they could engage their community and support the local businesses in their district. I created and executed a social media strategy that helped establish their social media as the go-to place for information about Ferndale, COVID, and Metro Detroit. The board was so pleased with the results that they contracted me to stay on board and continue telling the story of Downtown Ferndale.
Content creator, brand manager, and social media manager for Downtown Ferndale.
This includes photos, videos, concepts, plans, strategy, management, and community interaction.
Channels: Facebook/Instagram/Google Business/Yelp/TikTok/Twitter/Threads
Social Media Manager/Content Creator/Brand Manager
South Lyon Downtown Development Authority
December 2023-Present
-Content creator and social media manager for the South Lyon Downtown Development Authority, also known as the DDA.
Content creator, brand manager, and social media manager for Downtown South Lyon.
This includes photos, videos, concepts, plans, strategy, management, and community interaction.
Channels: Facebook/Instagram/TikTok/Twitter/Threads
Social Media Manager/Content Creator/Brand Manager
r.collective Salon
October 2020- Present
-Social media manager and content creator.
Content creator, brand manager, and social media manager for R.Collective Salon (2 locations).
This includes photos, videos, concepts, plans, strategy, management, and community interaction.
Channels: Facebook/Instagram/Google Business/Yelp/Twitter/Threads
Co-Creator/Manager/Content Creator
hipindetroit.com
January 2012 - Present
-Write original promotional and editorial material released on a daily basis.
-Help local companies, bands, and events grow their market base and expand their reach by using creative ideas to elevate their success to the next level.
-Conduct live, on-camera interviews with local bands, restaurant owners, business owners, and other influential people, which are edited into video features. These features draw traffic and attention to the companies, restaurants, events, bands, and brands we work with.
-Help local companies reach a target audience of Detroiters who consider us to be influencers.
-Manage all social media for the website, including Twitter, YouTube, Threads, TikTok, Instagram, Blogger, and Facebook.
-Appear on WDET approximately once a month with Ann Delisi.
-Work with companies like Live Nation, AEG, and The Crofoot Presents to create ticket giveaways and contests to promote events and increase ticket sales.
-Create, plan, and host local charity events.
-Form close relationships with the movers and shakers of Detroit.
Social Media Manager/Content Creator
Detroit Urban Craft Fair
-Social Media manager and content creator for The Detroit Urban Craft Fair
October 2019 - December 2019
July 2020 - December 2020
September 2021 - January 2022
September 2023 - January 2024
September 2024 - January 2024
I put together and executed an 8-week campaign to promote attendance at the 2019 Detroit Urban Craft Fair.
In 2020, the Detroit Urban Craft Fair pivoted to a virtual platform, spreading the show out over 9 weeks with 2 takeovers a day. I helped plan, organize, and execute the logistics of the virtual show. This account gained approximately 5K followers within the 9-week period.
Since then, I have created and managed the social media accounts leading up to and during DUCF at the Masonic Temple. This includes promoting applications, promoting the event, and live posting from the event throughout the weekend.
Social Media Manager/Content Creator
D.I.Y. Street Fair
-Social Media manager and content creator for DIY Street Fair
August 2018 - October 2018
August 2019 - October 2019
September 2021
September 2022
September 2023
August 2024
I put together and executed a 6-week campaign to promote attendance at the 2018 DIY Festival and to grow the festival's social media accounts. All the accounts experienced significant growth, the festival was well attended, and Instagram had over 100,000 impressions in just three days! This was a wildly successful campaign, especially given the short lead time to create and execute.
I was rehired to create and execute another 6-week campaign for the 2019 event, achieving great results, including an increased following and higher festival attendance.
I was rehired for the 2021 event for two weeks of promotion and live coverage during the weekend of the event. It was one of the best years for the makers, with great attendance and sales. I utilized reels and video to increase interaction despite the short time period to promote the event.
Since then, I have created and managed the social media accounts leading up to and during DIY in Downtown Ferndale. This includes promoting applications, promoting the event, and live posting from the event throughout the weekend.
Social Media Manager/Content Creator
Pig and Whiskey Festival
Oct 2021- Present
-Social Media Manager and Content Creator for Pig and Whiskey
Social Media Manager and Content Creator for the Pig and Whiskey Festival, a festival in Downtown Ferndale. This includes promotion leading up to the event and live social media coverage throughout the event. I have been working with them since 2021 and am the sole content creator and manager for the festival.
Marketing Director/Social Media Manager/ Non-Profit
Planet Ant (Non-Profit)
December 2019 - June 2024
-Marketing and Social Media Manager for Planet Ant, Ant Hall, and Ghost Light
Created and managed all social media content
Wrote press releases and handled PR for the theater
Sent weekly emails and ticket blasts
Worked with Eventbrite, Squarespace, and Wix
Managed Facebook, TikTok, Google Business, Twitter, Threads, Instagram
Planned community events and fundraising for a 501(c)(3) non-profit
Content Creator/Social Media Manager/Brand Manager
Michigan Actors Studio
February 2023 - August 2023
-Social Media manager and content creator for Michigan Actors Studio.
Content Creation and Brand Management and Social Media Management for Michigan Actors Studio Brand on Facebook, Instagram, TikTok, Twitter, and Google Busniess.
Content Creator/Social Media Manager/Brand Manager
Premier Communications Group
May 2022- Present
-Freelance Social Media Content Creator/Brand Manager/Social Media Manager
Freelance social media content creator, brand manager, and social media manager for a variety of brands working with the marketing company for website, marketing, and SEO services
Social Media Manager/Content Creator
January 2021-June 2022
-Content creator and social media manager for Brand Labs.
I was brought onto the team to help Brand Labs establish a better online presence and to tell the story of their company as they worked their way through going remote (COVID-19) and rebranding/relaunching their web presence.
I coordinated content and copy with the entire marketing team and together we tell the story of Brand Labs and generate new leads for the company through social media and Google.
Social Media Manager/ Content Creator
Bagley Central
June 2019-September 2019
June 2020-September 2020
January 2022-May 2022
-Content creator and social media manager for Bagley Central
Created a 3-month start-up campaign to build out all social media, including all content creation.
Built out and managed Yelp, Google, Facebook, Instagram, and other social media accounts for a new business.
Was rehired by Bagley Central to create a 3-month social media campaign to help them reopen and re-establish customers after the COVID-19 shutdown. This included creating photos, graphics, and stories to share the reopening story of the business.
Was again rehired to create content and promote the bar, cocktail menu, new events, and generate buzz post-COVID.
Social Media Manager
Bath Savvy
February 2019 - March 2020
-Social media manager and content creator.
Social Media Manager
Johanna Campagne LPC
December 2019 - March 2020
-Social Media Manager and Content Creator
Hired to build a three-month marketing plan and social media strategy to grow the following and attract new clients.
Social Media Manager
WAB Co.
October 2018- December 2019
-Social Media Manager for:
Woodward Avenue Brewers
The Emory
Port
The Loving Touch
This includes all content creation, such as photos, copy, strategy, and community management.
Created and implemented social media campaigns that led to growth and increased interaction.
Social Media Manager
Rust Belt Market
February 2017 - September 2019
-Social Media Manager and Content Creator
The goal of this project was to establish a brand identity and grow followers. Over a year and a half, I grew all their accounts, including organically increasing their Instagram followers from 13.5k to 23.5k and helping their Google and Yelp listings receive more consistent traffic.
Social Media Manager/Content Creator
Rise Above the Din
August 2016- 2019
Create content for Twitter, LinkedIn, Instagram, and Facebook for a variety of clients.
Manage a variety of brands online and respond to all customer inquiries.
Write copy and create marketing strategies to grow the company's social media following and generate sales.
Take and edit photos and videos for social media use.
Social Media Manager
Nude the Salon
January 2017- January 2018
-Social media manager and content creator.
Marketing Director/Social Media Manager
Blumz by JRDesigns
February 2015 - December 2018
-Planned, created, and distributed all content across social media channels, including Instagram, Pinterest, Twitter, YouTube, Facebook, The Knot, WeddingWire, and more.
-Created unique social media and call-to-action campaigns that drove target buyers to our website and into the store.
-Ensured brand messages were consistent across all mediums.
-Determined where and when to invest marketing dollars to achieve the biggest impact.
-Formed and fostered relationships with the local community to expand the business.
-Planned small and large-scale events, including major events like our annual Ladies Night Out and Petal It Forward.
-Managed donation and in-kind sponsorship requests.
-Created and distributed press releases and media advisories.
-Oversaw networking and new client acquisition.
-Created and managed two company blogs, including writing and editing all content.
-Managed and edited all content on company websites.
-Took photos and videos of all products and events for Blumz's social media and marketing materials.
Social Media Manager
Sahara Restaurant and Grill
January 2017- September 2017
-Social media manager and content creator.
Social Media Manager/Project Manager
Michigan Humane Society
September 2016- January 2017
I was contracted by M1 Studios to supervise a team hired to take over all of The Michigan Humane Society's social media channels until a permanent replacement could be found. I worked with this small group to write, create, and manage all of the company's social media for a four-month period. During this time, MHS saw a spike in social media growth and engagement.
Project Manager
Tastemade
October 2014- March 2015
-Planned and executed the launch of the Tastemade app in the Detroit market.
-Used local media to recruit 40-50 users to participate in the app launch.
-Managed the Detroit community of app users, teaching them how to use the app and improve their videos.
-Planned all aspects of the app’s launch party in Ferndale, Michigan.
-Successfully recruited a solid base of users for Tastemade to continue expanding in the Detroit market.
Brand Ambassador
Yelp
May 2014- March 2015
-Represented Yelp.com at local events around the Detroit metro area.
Helped increase Yelp’s reach by interacting with potential customers and encouraging them to sign up for Yelp’s newsletter or download the Yelp app on their smartphones.
-Marketed brands that Yelp was working with to potential customers by inviting them to sample products and review them online afterward.
-Assisted in facilitating new marketing techniques to promote Yelp, including games, giveaways, and explaining the brand in creative and fun ways.
Assistant Marketing and Communications Manager
Rave Computers
July 2014- October 2014
-Wrote articles and designed promotional adverts.
-Coordinated the production of a wide range of marketing communications.
-Researched and conceived newsletter articles.
-Produced a variety of business materials, including letters, reports, proposals, and forms.
-Proofread and edited all written materials.
-Coordinated, planned, scheduled, and organized marketing campaigns for trade shows and special events.
-Developed and managed all online marketing campaigns.
-Managed all social media channels for the company.